After Barack Obama said that disadvantaged and "bitter" working-class Americans were clinging to their "guns and religion", car dealer Mark Muller of Max Motors in Butler, Missouri felt so insulted that he launched a new promotion: a free gun with every car purchased at his dealership. As an alternative, he offered a US $250 (Canadian $247) petrol gift card. However, so far everyone who has bought a car from him under the promotion has chosen the gun over the free petrol, the only exceptions being "one guy from Canada and one old guy".
Muller was offended by Obama's words because, as he puts it, "We all go to church on Sunday and we all carry guns." According to Muller, "We're just damn glad to live in a free country where you can have a gun if you want to" (BBC).